Brand Marketing Manager & Lead

This role owns influencer-led growth for Amazon US and TikTok Shop in North America. You will identify the creators, content angles, and campaign strategies that convert social attention into measurable sales, then scale what works across K-Beauty and consumer brands. For Lead-level candidates, the role also includes setting campaign strategy across multiple brands, leading client conversations, improving operating processes, and coaching team members to raise the quality of execution.

• Own influencer-led growth campaigns that drive revenue on Amazon and TikTok Shop in the US market • Identify hero SKUs, target audiences, and content angles that can convert creator content into measurable sales • Build and manage short-form creator campaigns across TikTok, Instagram Reels, and YouTube Shorts • Use performance data, including content engagement, traffic, conversion rate, ROAS, and GMV, to optimize campaigns and scale what works • Partner with clients on campaign strategy, budget planning, execution, and performance reporting

• Proven experience driving GMV growth on Amazon or TikTok Shop through influencer marketing in the US market • 2+ years of experience for Manager level, or 8+ years for Lead level, in influencer marketing, brand marketing, or commerce marketing • Experience planning short-form content campaigns across TikTok, Instagram Reels, and YouTube Shorts that drove meaningful reach, engagement, or sales • Strong understanding of how Amazon, TikTok Shop, and other commerce platforms convert traffic into sales • Comfortable using performance metrics such as CPV, CPE, ROAS, conversion rate, and GMV to evaluate campaigns, identify opportunities, and guide client recommendations

• Experience launching or scaling K-Beauty, beauty, or consumer brands in the US market • Experience with new product launches, 0-to-1 growth, hero SKU selection, or product storytelling • Hands-on experience with product seeding, paid creator partnerships, and affiliate campaigns • Ability to communicate in English, or experience working with English-speaking creators, agencies, or partners

🧭 Hiring Process Application Review > 1st Interview > 2nd Interview > Reference Check > Final Offer > On-boarding 📌 Please Note • The hiring process may vary depending on the role. • Details regarding interview format, schedule, and results will be shared individually via the email address provided in your application. • This job posting may be modified, extended, or closed early depending on hiring needs. • Candidates must be legally eligible to work in Korea and able to travel internationally for business when required. 👉 Work Conditions • Employment Type: Full-time • Location: 9F, Building 2, Korea Science & Technology Center, 22 Teheran-ro 7-gil, Gangnam-gu, Seoul ⭐ FORSIT Benefits At Forsit, we offer competitive compensation, meaningful benefits, and a work environment where high-performing team members can do their best work and continue growing. • Competitive salary and performance-based compensation • Work-from-home option once a week • Latest work laptop provided (MacBook or Windows) • In-office snack bar and massage room • Dinner and taxi support for late-night work • Workation support for long-term team members (flight and accommodation support provided) • Premium health checkup support • Maternity leave and parental leave support • Semi-annual top performer recognition with travel package benefits • Special bonuses and additional benefits for top talent and outstanding performers