Brand Marketing Lead

🎯 About the Role To drive the global success of K-brands—one of Forsit’s core missions—we are looking for a team lead who can develop and execute influencer marketing strategies for the North American market and accelerate brand growth across major global commerce platforms, including Amazon and TikTok Shop. This role goes beyond generating content views. You will identify which creators and content drive purchase conversions and GMV growth, translate those insights into actionable campaign strategies, and lead their execution.

• Develop and execute North American influencer marketing strategies that drive revenue growth across Amazon US and TikTok Shop • Define hero SKUs, target audiences, and compelling content hooks for each brand, and translate them into conversion-focused campaign strategies • Lead short-form creator campaigns across TikTok, Instagram Reels, and YouTube Shorts, from planning through execution • Analyze content performance, traffic, conversion rates, ROAS, and GMV to identify insights and continuously improve campaign results • Own client relationships and lead end-to-end project communication, including campaign strategy, budget allocation, execution plans, and performance reporting

• Proven experience driving GMV growth on Amazon US or TikTok Shop through influencer marketing campaigns in the North American market • At least 5+ years of experience—or an equivalent level of expertise—in North American influencer, brand, or commerce marketing • Experience developing short-form content strategies across TikTok, Instagram Reels, and YouTube Shorts, and translating viral engagement into purchase conversion • Strong understanding of commerce platforms such as Amazon and TikTok Shop, including their sales mechanics and key performance metrics • Experience using metrics such as CPV, CPE, ROAS, conversion rate, and GMV to evaluate campaign performance and lead clients toward actionable improvements

• Experience launching and scaling K-beauty or consumer brands in the North American market • Experience taking new products from 0 to 1, identifying hero SKUs, and developing product-led storytelling campaigns • Experience managing an integrated mix of product seeding, paid creator partnerships, and affiliate campaigns • Professional English communication skills or experience working with English-speaking creators and external partners

🧭 Hiring Process Application Review > 1st Interview > Assignment and 2nd Interview > Reference Check > Final Offer > Onboarding 👉 Work Conditions - Employment Type: Full-time - Location: 9F, Building 2, Korea Science & Technology Center, 22 Teheran-ro 7-gil, Gangnam-gu, Seoul ⭐ FORSIT Benefits At Forsit, we design our compensation, benefits, and work environment to help high-performing talent grow faster and do their best work. - Competitive compensation with performance-based rewards - Work-from-home option once a week - Latest work laptop provided, with MacBook or Windows option - In-office snack bar and massage room - Dinner and taxi support for late-night work - Workation support for long-term team members, including flight and accommodation support - Premium health checkup support - Maternity leave and parental leave - Semi-annual top performer recognition with travel package benefits - Special bonuses and additional benefits for top talent and outstanding performers